John Carreras held a company that had been a leader in the Trade Show Product Industry for over 20 years. As a high-end Pay-per-Click Search Engine bidder, he had always been suspicious his competitors were clicking on his pay-per-click listings across several search engines, but he certainly didn't want to hire an extra person just to sit around and pour through his server logs. And he felt that maybe he was just being a bit paranoid. Then, one day he realized he wasn't being paranoid. He had just returned from a large trade show given in his industry. He checked his week's PPC expenditures, and they were about half what they always were. This confirmed his long-held suspicions. All his competitors were at the trade show - so they didn't have time to go clicking on his listings. His blood was boiling, and he decided he had to do something. And he realized that if he needed a solution, others did too. He started PPC Audit, Inc. and with the help of other team members began work on developing PPC auditing software. It took over 2 years, and there were the usual development hurdles, but he and his team worked through each one of them.

The Results: WhosClickingWho.com, a subsidiary of PPC Audit, Inc., was born. John Carreras was spending an average of $5000 per month before WCW auditing software was installed. Over 6 months, his expenditures gradually decreased to about half that amount. And his sales stayed even. He got rid of the fraudulent clicks! John saw the potential for this type of service offering in the PPC advertising industry, and so in early 2005 he sold off his trade show product company to devote 100% of his time to the growth and expansion of WhosClickingWho.com. We have just released our newly improved version of WCW Auditing software with major improvements to the ClickMinder!" and Reporter! We are currently in development to add ROI tracking and other useful tools in the near future.